Mila and Emma are two breakthrough stars of a new class of social media celebrities: young children who appear in viral videos. In many of the most popular clips, these whippersnappers engage in adultlike conversations, amusingly given their babyish voices. The videos can be incredibly popular. And marketers have noticed.
Mila and Emma have done advertising work for Amazon, Nest, Dollar Rental Car, Macy’s and Walmart, among other companies. They’re flying to New York in October to shoot video spoofs of movies including “Clueless” and “Mean Girls” for Harper’s Bazaar.
“It is really lucrative,” said Katie Stauffer, their mother. “But I wish people knew that this is my job now.”
She wouldn’t detail exactly how much money the children are bringing in, but she said she was recently able to leave her position as an escrow officer after 12 years, much to the relief of herself and her husband, a doctor. With her working outside the home, “my kids weren’t getting what they needed,” she said.
Still, Ms. Stauffer often gets criticized in the comments of her Instagram feed, where people frequently remark on the food she lets her children eat and the brands she takes money from. After a sponsored post for a brand of chicken, “we got a lot of flak,” she said.
And the talent can be difficult. Emma doesn’t love making videos, and Mila wants to make them only when she wants. Ms. Stauffer has stopped cutting deals with companies that insist on giving her deadlines. “You can’t make 2-year-olds do anything,” she said.
Perhaps you missed it, but Unmarried and Single Americans Week was observed from Sept. 17 to 23. Based on 2017 demographics, there were 110.6 million unmarried people in the country to be celebrated.
The ability to read is a critical skill for students of all ages. Fields like foreign language, history, and literature draw on an individual’s reading ability in obvious ways, but even subjects like hard science (e.g. chemistry) require skill in this area. A strong foundation in reading is thus critical, but what if your child struggles with it? What if she claims to hate reading?